To Anheuser-Busch and the marketing team behind the newest Bud Light campaign what were you thinking? Or put more precisely were you thinking with anything other than your pocketbook? A moral compass perhaps? Call me old-fashioned but I still think that there’s such a thing as corporate responsibility.
Just so we’re clear here: NO means NO! Okay? Mind altering substances such as alcohol–even the light varieties such as Bud Light or hard lemonade. Wine, liquor and date rape drugs are not short cuts around the word NO. EVER. It is as simple as that. It doesn’t matter how “clever” your marketing campaign is.
I’m sorry, I don’t think you get to pull the ad back and call it bad marketing research.
The ad was offensive to all humankind everywhere. It doesn’t take a rocket scientist with a degree in marketing to figure that out. It was a bad publicity stunt and shame on you.
#nobudlight #NoMeansNo